"September 14 was a day that changed my life. It was also the day that has allowed me to change the lives of thousands of others thanks to the generosity of many donors."

What started out as a funny sign asking for beer money turned into a life changing event for Carson King, 24, of Altoona, Iowa. During ESPN College Game Day coverage of the Iowa State University football game, Carson's sign (pictured) soon caught national attention. 

After the first few hundred dollars worth of contributions came through, Carson decided to donate the total amount to the University of Iowa Stead Family Children's Hospital after setting aside $18.00 to purchase one case of Busch Light. 

Quickly word spread of Carson's intentions and the story went viral, gaining the attention of Anheuser Busch and Venmo who committed to matching King's donation. Contributions continued to pour in, eventually climbing to over $3 Million from more than 35,000 donors.